New opening in Martina Franca, Puglia, for the first BilliesMarket Boutique in Italy, completely dedicated to the kidswear 0-12 years. The new Apulian shop will be inaugurated in 12 – Cesare Battisti Street, central location of the shopping headquartier in Martina Franca, with fornitures and jaunty proposals child-friendly. It is a new shop where you can find out the BillyBandit (for boys) and Billieblush (for girls) fashion collections: daily wear also refined and funny for special events.
The internal design evokes an enchanting ambient remembering both a play park and a sort of wonderland. Pastels, mannequins with animal forms, original hangers and a special relax corner – such as a train station – where the kids could eat sweets. Moreover, pencils and colored papers are always at disposal for creative workshops while mums and dads live their unique shopping experience for their children.
The project of this concept store in Martina Franca is the result of the partnership between Massa Group, here present with six physical boutiques for over fifty years, and CWF, European leader for kidswear selling. The collections available in the BilliesMarket will be purchase also online on Massaboutique.com, in the section dedicated to babied and kids.
It starts the countdown for the opening: stay tuned!