An extended family. 38 dreamers that put heart, soul and passion for creating special and special shoes, with a strong personality and vintage mood. It’s to create Moma shoes.
Moma. Museum of Modern Art in New York.
Midnight Over My Action. A name that remembers the origin of the brand: many sleepless nights spent around Europe, observing, discovering and searching for inspiration. Although more than 20 years have passed since the birth of Moma, Daniele and Gigio, two artisan brothers, have never stopped repeating how important passion and will are to make dreams come true.
This point of view comes to life day after day in the hands of artisans, artists, workers and designers and it takes the form of an out of the box pair of shoes, that’s why Moma shoes are worn, ruined, dirty or – as we say today – vintage. A brave choice considering the years when it was made, when vintage word was not in fashion yet. A choice that paid off.
And the secret is in Gironacci brothers’ words.
“We keep on doing what we like and what we like is not what the market demands. We are a company that still works following its own heart not its own business. When you do something with your heart, it lasts for a long time not just for one season. It’s for life.“
Today Moma shoes are on the feet of men living in the four corners of the globe; this makes these shoes not just a simple accessory, but a way to express themselves. Moma footwear owes its specialness and its beauty to craftsmanship. In fact, each shoe sees the light still in the same small workshop in the heart of the Marche. A real resistance in a time of total standardization of goods and flattening of styles. Worn, dirty, aged, Moma shoes are like wrinkles: every chromatic shifts, every irregularity, every detail that may seem a flaw, tells a story, an experience, a person. So, as time goes by, the beauty of MOMA shoes becomes more authentic and marked by life, just like a man’s face, in full compliance with the corporate philosophy.
A perfect mix of elegance and comfort: thanks to the 100% Made in Italy production and the leathers purchased from the best Tuscan tanners, Moma footwear is indestructible and very comfortable. Each shoe is different from every other one because the techniques used that include plant products: each leather reacts differently to the mixture of dyes, getting the “vintage effect”.
But how to wear a pair of Moma shoes?
Mixing vintage and modern. The shirt is inspired by the textures of retro furniture, just like the single-breasted herringbone vest by Messagerie in wool and linen blend. Match them with a pair of Moma lace-up in garment-dyed leather, with micro perforated decorations and used effect.
The wardrobe for young eccentrics comes from the Far East. Multi-coloured prints meet dandy details. For a man who knows how to live urban life. He is wrapped up in colourful, embroidered jacket to wear with a pair of Moma lace-ups, dark brown-coloured, made of genuine leather and fully perforated.
A striped jacket, in light nuances, a Panama on the head and a linen shirt: the flawless and timeless summer style of a gentleman. On his feet a pair of Moma loafers, made of genuine garment-dyed leather with tassels and visible stitching.