The first rule of Spring/Summer 2018 is breaking the rules. Every man must find his way to do it, his gateway. As long as it is real. Because, for the next season (and probably for the next ones), dressing will be a matter of self-expression, not of conventions. Thus, in your wardrobe, sartorial, classic and rigorous suits and faded jeans will be side by side and a striped shirt can be matched with a seven-fold tie or a brightly coloured nylon jacket. Every man will be free from standards and clichés and he will become his own personal stylist, creating a customized look for any occasion.