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Sweatshirt Trend: Kenzo makes the rules

kenzo donna copertina

Sweatshirts broke out of the gym to get into everyday life: symbol of sportwear, icon of streetstyle and constant companion of our lives. Once again, the sweatshirt is among the must-have items of Fall-Winter 2018 / 19.

Its success is justified – most likely – by a search for the playful side of fashion. Simple and clean or, on the contrary, full of decorations and maxi writings. Sweatshirt is transformed into a key-piece to create original and unique looks, which are innovative because they could be worn in different occasions and absolutely trendy because of their up-to-date and contemporary style.

kenzo-donna

A brand-new fashion game that Kenzo, the historic Japanese pret-a-porter fashion company born of the visionary mind of Kenzo Takada in 1970, proposes in his latest women’s collection for the FW ​​18/19. In the huge collection of sweatshirts that Kenzo offers, we can find some distinctive features of the maison, always recognizable in the jungle of fashion for its original style, extravagant and strongly influenced by nature and different cultures. Its wild animals, floral prints and vivid colors break the rules of fashion.

 

Kenzo ranges from cropped models to minidresses, from solid color – total black – to embroidered prints with the iconic “Eye” or “Dragon Tiger” motif. The key is mix & match.

Must you to go out clubbing? Wear a short sweatshirt with a mini-skirt and maxi sneakers, a shocking pink faux-fur coat over it and a backpack with Kenzo maxi logo.

The long sweatshirt, instead, should be worn with tight jeans – perfect for the workout – and to create 80s-90s nostalgic looks, put the sweatshirt under a denim jacket – oversized, of course!

 

Kenzo Leisure

Kenzo Leisure

Kenzo Leisure

Kenzo Leisure

Kenzo Skirts

Kenzo Skirts

Kenzo Backpack

Kenzo Backpack

 

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